General Motors eliminated the Pontiac nameplate this week. This set me to thinking about core versus non-core business. To eliminate an icon is a tough decision for any business at any time – when GM is clearly fighting for its survival in a shrunken U.S. auto industry, it had to be very difficult. I grew up with a huge Pontiac Bonneville (with fins:^) and an even older Chieftain sedan as the family car in my childhood.
The exercise of pruning non-core business from our consulting practices is something we each need to do regularly. One of the reasons I love having my own business is this opportunity to regularly prune what isn’t working or what is no longer important to me. And to re-invent segments of my business as the market changes or my interests change. To experiment with things I haven’t done before and challenge myself is always a great learning experience and a chance to provide new value to my clients as their business needs change.
If I can help you on this path of pruning and re-invention, post a comment or send me a private email at Deb@BroadBandHR.com
