The Strengths of Women-Owned Businesses

Research from The Guardian Life Small Business Research Institute, as outlined in “Women Business Owners to Lead the Nation in Job Creation ” by Rieva Lesonsky, shows that by 2018, women entrepreneurs will be responsible for creating between 5 million and 5.5 million new jobs nationwide,” more than half the new jobs expected.

According to the article, Guardian’s research shows that when women become their own bosses, they’re more likely than male managers or entrepreneurs to:

  • Diligently engage in strategic and tactical facets of their business
  • Proactively focus on customers
  • Incorporate community and environment into their business plans
  • Be receptive to input and guidance from internal and external advisers
  • Create opportunities for others

When I read the list above, my first reaction was, “Duh, we’ve known that at WIC for years!” In fact, these very characteristics are what set WIC apart from so many other networking organizations. It’s these very characteristics that underscore WIC’s collaborative organizational structure and drive our members and affiliates to readily share their advice, experience, and insights with others in the WIC Community who solicit help with a particular business problem. (NOTE: Ms. Lesonsky was also not surprised by these findings.)

I particularly liked the quote from John Krubski, futurist and research advisor to The Guardian Life Small Business Research Institute:

“This women-led management approach will have a profound impact on the employees and customers connected to these businesses. Women small-business owners will ultimately create more opportunities for employees to grow in their jobs and inspire others to start their own small business–all while providing customers with superior service.”

So to all of my fellow WIC colleagues and associates, I say, “You go girls!”

Read the full “Women Business Owners to Lead the Nation in Job Creation” article' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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