WIC Program Highlight: New WIC Website

Roughly a month ago, Women in Consulting’s (WIC) Web team launched a new website. Now launching a new site can be a time-consuming and daunting task for teams whose primary focus is maintaining an organization’s website. But when you’re doing it as a side gig — and pro bono yet! — it adds a whole other element to the picture.

I’m beyond grateful to the efforts put forth by WIC’s online marketing team to create such a fabulous new site for WIC and its members. They poured their creative juices, along with some blood, sweat, and tears (maybe a few curses, too) into this project — and the resulting site is proof of that. It incorporates new tools and communication vehicles. It makes it easier to find information. And it better reflects WIC’s image and personality. It also gives us room to grow — and with all the hard work that other WIC teams are doing (more on that later), this is a very good thing indeed.
What’s New
Here are just a few of the new site components, in addition to the new look and feel and navigation structure:

  • Revised home page:
    • Better highlights the latest news and events
    • Incorporates WIC’s various social media endeavors, with quick access to latest Tweets and blog posts, as well as links to our Facebook , LinkedIn , and Twitter pages
    • Sponsorship and banner ads
  • WIC Community Toolbar, a handy Google-like toolbar that puts the consultant directory and WIC blog posts, articles, news, and events just one-click away
  • New Programs & Events section that describes the various programs that WIC offers, along with a complete calendar of events

If you find anything amiss or that you’d like to see done differently, send your input to webmaster@womeninconsulting.org. The team welcomes all feedback.
With Much Gratitude 
The following are the people to thank the next time you see or talk to them:

  • Gabriela Martinez, designer extraordinaire and WIC’s brand chair
  • Tiraporn Olsen, programmer and CMS guru
  • Roan Bear, resident Web technical guru and WIC’s Web technical chair
  • Angi Roberts, CMS entry and chief problem solver, working late into the night to make sure all the content was in the CMS tool and that it worked
  • Karilee Wirthlin, CMS entry and Angi’s partner in crime in making sure all our T’s were crossed and Is were dotted (and this wasn’t her first time doing this for WIC — she drove the last WIC site launch)
  • Melissa Stacey, Linda Popky, Jean Lombard, and Gabriela Martinez, content reviewers who have other WIC responsibilities but were kind enough to lend a hand

See, I wasn’t lying when I said at the January meeting that it takes a village to run WIC. It takes one just to launch the website! Thanks to everyone who made it possible!
More Things to Come
The Web team isn’t the only group working hard to make WIC the best it can be for members. Other teams are equally hard at work. I will periodically post other program highlights to WIC’s blog, so stay tuned!

avery@aveconsulting.com' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.


  1. Just wanted to say I really liked the post. You have really put a lot of time into your posts and it is just wonderfull!

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