Creating Social Media Success for Consultants

Women in Consulting Seminar: Creating Social Media Success for Consultants
Tuesday, June 16, 2009 from 8am – 12pm
Early Online Registration Closes, Monday, June 1, 2009

Facebook, Twitter, LinkedIn-almost everyone has heard of these social media tools. Millions are using them for personal enjoyment, and many business-to-consumer companies are capitalizing on this popularity.

But do these tools make good business sense for consultants and small business owners? Can they help you generate leads, establish you as an expert in your field, stay connected to current clients, and reach out to potential clients? The answer is yes! And this WIC-sponsored seminar, featuring Shel Holtz on Twitter, Irene Koehler on LinkedIn, and Sara Smith on Facebook, will show you how.

Learn more and register

Key Learning Points

  • Go beyond a simple “how-to,” and discover how to promote your firm, expertise, and credibility more effectively using social media
  • Understand the common pitfalls you should avoid
  • Increase your understanding of LinkedIn, Twitter, and Facebook and how best to use them as a consultant or small business owner
  • Receive social media tips and a glossary of terms in a take-back-to-the-office guide


Michael’s at Shoreline, 2960 N. Shoreline Blvd., Mountain View, CA 94043
Tuesday, June 16, 2009, 8:00am – 12:00pm
8:00 – 8:30 Registration, continental breakfast, and networking
8:30 – 11:00 Individual presentations on LinkedIn, Facebook, and Twitter
11:00 – 12:00 Moderated panel with social media experts


  • WIC members: $79 early bird registration, $89 after June 1
  • WIC affiliate list subscribers/WIC partners: $99 early bird registration, $109 after June 1
  • Nonmembers: $109 early bird registration, $119 after June 1

About the Speakers

Shel Holtz — An accredited business communicator (ABC) and principal of Holtz Communication + Technology, Shel has nearly 30 years of organizational communications experience in both corporate and consulting environments.

Irene Koehler — Founder of Linking Northern CA and Almost Savvy, and an avid online networker for years, Irene has successfully navigated the confusing process of creating a virtual presence, one that best represents the message and persona that individuals and businesses want to convey.

Sarah Smith — As manager of Facebook’s online sales operations account management team, Sarah (and her team) partners with strategic advertisers to help them achieve their Facebook advertising objectives using campaign optimizations, social media strategy, and general education about cutting-edge tools and new product features.

Avery Horzewski (moderator) — Avery is a marketing and customer communications consultant, and serves on WIC’s board of directors, overseeing the organization’s marketing, PR, social media, and website initiatives.

Learn more and register' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

Speak Your Mind


Help us fight SPAM * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Visit Us
Follow Me
Women In Consulting Blog