Do you ever feel like instead of moving forward with your brand and your business, you’re stuck and you’re going around and around in circles with your confusing brand?
That your brand doesn’t communicate, doesn’t convert sales and is a bit of a mess?
What if I could show you how to easily get unstuck and create a brand that works? One that helps you get more clients, make sales and makes your business profitable.
The first step in creating a brand that converts is to get clear. Without clarity, your brand is going to be confusing and too complex for your ideal clients to really understand what you offer. And, without clarity, your marketing and promotion – and, even just telling other people what you do – will be way too hard.
Let’s look at the first baby steps towards getting more clear:
- What part of your brand are you unclear about? Your brand has several distinct parts: your message, your value, your differentiation, your personality and your service offering. Your brand also has to communicate clearly to your ideal client, so you have to know who they are and what they want. Which parts of your brand are you unclear about?
- How is your lack of clarity showing up? Lack of clarity can show up in several ways: by being confusing, by saying too much and making your brand complex, by being too professional, by not choosing a specific ideal client to work with and by changing too often, so that your clients feel like they’re not sure what you’re doing. Which of these shows up in your unclear brand?
- How can you start changing that? You’ve identified which part (or parts) of your brand you’re unclear about, and how your lack of clarity is showing up. Pay close attention to the areas you’ve identified, and notice as you see your lack of clarity come through in your marketing and conversations. As you go along, also note when you do feel clear in those areas – or when you’re having a chat with an ideal client and they are understanding you well. Use those improvements in your brand to make “baby steps” towards your clarity.
Even if you get 5% more clear in your brand, you’ll have made progress in the right direction… and you can keep using these tools to make more improvements and getting more clear as time goes on.
Hi Erin – Many organizations also complete a SWOT analysis as part of the branding assessment. One of the most positive aspects of this is that it forces companies to think about their brand from a variety of perspectives. I’ve worked with companies who have had an internal focus to their branding efforts and a SWOT analysis or primary market research about their brand can be a more comprehensive way to respond to brand perceptions. Thanks for the post!