An Economical Branding Kit for Consultants

Every consultant needs a business card!How do you design a marketing kit that will make you look professional in your meetings, but not break the bank?

Here are the basics you’ll need:

  1. Design a logo. This should be a text logo at the very least – designed in an interesting font whose meaning is tied into your business’s personality. A logo with a graphic and text is best!
  2. You’ll need a business card. This is an essential tool for client meetings, networking and marking other opportunities. Who knows when you’ll need to give away a card?
  3. A Microsoft Word letterhead. You should design a document header with your logo and contact information. This element can also be imported into Quickbooks to brand your invoices. Keeping it digital cuts costs and allows you to email PDF attachments that are branded as well.
  4. A blog or website. A WordPress blog can be more affordable to design – especially if you base your design off of a template like Thesis. And, you’ll be able to add to it and maintain it yourself. You’ll have more control over the design of a standard website. Ask your designer which option will best fit your needs and budget.

That’s it for a perfect “basic” brand kit. Watch this blog for my next post, on a few additional options you can add to your arsenal.

elf@elf-design.com' About Erin Ferree

Erin Ferree is a brand strategist and designer. She works with small businesses to create brands with substance and style that fit their businesses perfectly.
She's designed brands for hundreds of small business all over the world. Her brands help her clients attract their ideal clients, outshine their competition and make them unforgettable. She also works with small business owners to develop complete clarity about their brand positioning and to develop total brand clarity.
Her award-winning design work and her writing on design have been published in many books and periodicals.
Erin lives, cooks and plays tug-of-war with her dog Stanley in San Luis Obispo, California. Her website is http://www.brandstyledesign.com

Comments

  1. mcherylchow@gmail.com' Cheryl Chow says

    Good “basic” brad kit to have, for sure! Do you recommend any other template besides Thesis?

  2. There are lots of great WordPress templates out there – picking one really depends on your brand, the look you want to design and the functionality/layout you want. I recommend Thesis because it is basic and clean. Here’s another list of themes that look good (but, I haven’t coded with these!): http://blog.taragana.com/index.php/archive/top-10-free-wordpress-themes-for-2010/

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