About Amy Huson

Amy Huson is a new member of WIC who is just starting her marketing consulting practice. She's focused on marketing strategy reviews and go-to-market planning for small to mid-size companies looking to re-align their digital and traditional marketing practices.

WIC Insights #1: Lessons Learned by Deborah Henken

:: For twenty years, WIC has been helping consultants help themselves through an exchange of ideas, best practices, and networking. In celebration of those countless conversations, this WIC Insight series hopes to share how long-term members learned lessons that applied directly to their business so new members can jumpstart theirs. Deborah Henken is a business management consultant/marketing strategist at Highland and Team and now an Encore Fellow. In all that success, Deborah joined WIC … [Read more...]

Tax Change…3 Things I Now Know

:: If you were at all like me…you ignored all the tax legislation discussion in December hoping somehow it would all go away or get sorted out without rocking your own personal boat too much.   If you didn’t put your head in the sand then I openly congratulate you for being proactive and informed. Luckily for the rest of us, WIC member Rebecca Cafiero organized a free conference call earlier this month for WIC members with her tax and legal expert, Scott Burnett. It was painless, informative … [Read more...]

WIC Turns 20 in 2018 

:: What better way to kick off the 20th Anniversary of WIC in 2018 than sharing a WIC “aha moment” from member Mandi Toutsch:   “Even traveling between the Midwest and California for the past year, I find the WIC emails and off-topic subjects very helpful. I am grateful to have met wise and resourceful women, whom are a great support to each other with their businesses and life.” While a more formal anniversary celebration is planned for the January 18th General Meeting, the blog will feature … [Read more...]

First Year Members Speak Up

:: I’m coming up on one year as a WIC member and as a marketing consultant. So I thought the “newbie” perspective might be worth sharing to others looking to WIC as a support for a new venture. But I also want to send out a sincere thank you to all of the WIC pros that helped me better understand what I have to offer and how I’ll break through. Every single member I met in person or virtually took the time to listen, offer perspective and make me feel welcome. I came to WIC with a direct … [Read more...]

Giving Back the Consulting Way

:: I've participated in many group volunteer efforts:  cleaning beaches, painting classrooms, bagging pinto beans. The list goes on and on and includes time in a dunk tank. But the recent Non-Profit Challenge was the first time I've ever done a SWOT analysis for charity. The brain child of Martina Doleshal, the second year of this event brought together about 50 people to work on strategic plans for 8 non-profit organizations from the Bay Area. The groups ranged from arts organizations to … [Read more...]

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