How Do You Start Your Pitch?

:: Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO. Direct TV is broken, so you have their full attention for the entire nineteen hours. This is the … [Read more...]

Essential Tech Tools for Entrepreneurs

:: Entrepreneurs need lots of support to be successful, and it can take many forms. For example, it’s important to have sources for trusted advice, like the Small Business Administration. It’s also key to have practical tools to get established and maintain your workflow. Here are a few valuable use cases and my go-to technology tools: Keep track of the interwebs. You probably have a number of websites and blogs you visit to get your daily dose of news about your industry. It’s a waste of … [Read more...]

Success on Your Terms

When I started my corporate career at the Quaker Oats Company, now part of the Pepsico portfolio of global brands, I didn’t really have a plan. However, I knew that I wanted to work hard enough, be good enough, and be acknowledged at all the right times to reach the highest ranks of marketers in corporate America. It didn’t occur to me that this might not happen. I had achieved academic success, earned my MBA with highest honors, had some years of work already behind me, and held leadership … [Read more...]

Developing a Thought Leadership Strategy with Charlene Li

Charlene Li, WIC's featured speaker for February, spoke on “Leadership in the Digital Age.” She presented on how relationships are formed in this digital era, how to become a thought leader, and offered tips on developing a communication strategy, setting goals, and increasing engagement.   Thought leaders are inspirational, empowering, visionary. As a thought leader you are able to inspire and add value for your followers by sharing knowledge, ideas, and information. The following … [Read more...]

Exploring the Middleman Economy with Marina Krakovsky

WIC's first guest speaker of 2016 was Marina Krakovsky who spoke on the middleman economy today, why it is so important, and how consultants can harness their role as middlemen to create greater value for themselves and their clients. Marina argues that rather than middleman becoming obsolete due to the internet, they are more important today than ever before. While some would say that middlemen are disappearing with disintermediation, she points out the new roles and identities that they … [Read more...]

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