We’re all Primates

Quick – what do ALL marketing efforts have in common?

Many of the expert marketers in our community have great and varied answers to this question, but the bottom line is this:  ANY marketing effort, be it a huge consumer product launch or a short-term consulting gig, needs to appeal to people.

And people, as it turns out, just aren’t that different from apes.

This is why I’m very much looking forward to this week’s monthly meeting, where we have Gavin Johnston, Chief Anthrpologist with TwoWest Interactive, coming to lead us in an interactive discussion on Marketing to Apes. Remember, however, to sign up soon – early registration closes Tuesday November 16; after that you’ll need to pay at-the-door.

As an ape who finds anthropology fascinating, I especially look forward to this applied discussion, both on a personal level and as a way to understand what I can do to better appeal to the inner primate that will be my next client!