Social Media Program: Twitter Tips

Twitter can be exciting, daunting, or both.

However, the search engines now track tweets, so it’s a great opportunity to increase your online exposure. Some tips:

• Follow the WIC members in your industry and retweet selected tweets, as well as those posted by our WIC social media team.

• Email your Twitter handle to twitter@womeninconsulting.org or send @WIConsult a direct message in Twitter. The social media team will follow you and retweet posts they think would interest the WIC community.

• Tweet about upcoming WIC events. (You may encourage others to attend.)

• Use an application like Hootsuite (www.hootsuite.com) to manage your tweets. You can organize it so you can easily view the tweets from the people you really want to follow.

• Set a goal of retweeting or responding to a few tweets a day.

• Consider using an application like TwitterFeed (www.twitterfeed.com) to generate tweets.

• Take advantage of hastags (the pound sign in front of a keyword) that will categorize the message and allow other users to click or search for tweets. The more people use a hashtag, the better chance it has at becoming a “trending topic” and the better the chances that non-WIC users will run across the information.

So, for example, when you retweet a WIC tweet, make sure to include the hashtag #WIConsult or one specific to the event.

• Don’t forget to follow WIC (@WIConsult).

Note: To learn more about Twitter, register for the new WICademy eLearning series, “Social Media Implementation for Consultants.” The interactive online series is designed to provide the information you need to effectively use six major social media platforms—Facebook, Twitter, LinkedIn, blogs, Pinterest and YouTube. Different subject-matter experts (all of whom are consultants) will cover each platform in hour-long interactive sessions (with homework). A week later, you will be able to ask the instructors questions in an online “office hour.” For more information, click here.