Questioning the Status Quo Is a Good Thing

I just finished reading an interesting post on Copyblogger by Sonia Simone. I love people who aren’t afraid to question the status quo or express an opposing viewpoint to acceptable practices. I love it even when I don’t agree with them, because it keeps the conversation going, ensures we don’t get complacent, and pushes us to explore all the avenues.

The mantra in social media is to invite feedback, engage in conversation. Sonia isn’t advocating ignoring comments. Rather, she suggests we should:

  • Focus on where we want to go
  • Develop a “red velvet rope policy”
  • Ask ourselves “Is this person my customer?” whenever we receive a negative remark.

It’s an article worth the read.

“Are You Getting Dangerous Feedback from Your Readers and Prospects”

avery@aveconsulting.com' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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