How Great Consultants Can Stand Up and Stand Out

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. If you start to SHOUT, you just add to the … [Read more...]

It’s No Longer All About Me

:: Scale is not safe and contained. It’s worth it, but it’s also scary. My vision is the product. My reputation is in the hands of others. 30 years of scaling innovations in health, I know a few things about how to do this. But now its personal. Plus, I am making bigger claims while no longer having built in quality control. Still the process is the same. Alignment of Goals, Why’s and How’s is paramount. In the case of Act One Healthcare Mission: Make healthcare easier for people by … [Read more...]

Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share -- if this role is vacant. After serving 12 companies in the last 16 years, I took … [Read more...]

Why Do Consultants Have Crappy LinkedIn Profiles?

:: I just read a content marketing article that said I should be provocative and emotional in my headline. My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart We know we should be paying attention to our LinkedIn profiles. We’ve read the statistics on how many people are looking at it. We know that although we may not get business through … [Read more...]

Writing With Authority: Do Your Words Hold You Back?

:: Your professional, online identity is clothed in written words. Pay attention to its appearance. Whether you’re blogging, writing a book, or sending out reports to your management team, your written words are an important part of your business persona. Have you taken a close look at what you’re presenting to the world? Writing, authority, and your personal brand Every year, Women In Consulting conducts research into best practices for consulting. (The results of this year’s survey … [Read more...]

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