Branding A WordPress Template

Want to build a WordPress blog or website, and have it match your company’s brand, without all the effort of designing and coding your own WordPress template from scratch? Consider finding a template that you can then apply your brand to. You can find great templates that will allow you to edit the look considerably. Some tips:

1. Look for a template that allows for a header graphic.

2. Change the colors of headlines, links, backgrounds, etc. in the style sheet.

3. Consider a pattern for the background. It can change the look instantly.

4. Look at the navigation options. Make sure the navigation is roughly what you want, and then customize the fonts and colors to match your brand. You may also be able to edit the navigation image shapes – from ovals to rectangles, for example – depending on your template.

5. Change out the fonts in the style sheet to match your company’s fonts.

6. Change the colors of the template’s graphics in Photoshop using the Image >Adjustments > Hue/Saturation > Colorize command.' About Erin Ferree

Erin Ferree is a brand strategist and designer. She works with small businesses to create brands with substance and style that fit their businesses perfectly.
She's designed brands for hundreds of small business all over the world. Her brands help her clients attract their ideal clients, outshine their competition and make them unforgettable. She also works with small business owners to develop complete clarity about their brand positioning and to develop total brand clarity.
Her award-winning design work and her writing on design have been published in many books and periodicals.
Erin lives, cooks and plays tug-of-war with her dog Stanley in San Luis Obispo, California. Her website is


  1.' Cheryl Chow says

    Very useful tip! I’ll try it out and see what happens.

  2. Great tips, Erin! And great job on my site – thank you!!!!

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