Writing With Authority: Do Your Words Hold You Back?

:: Your professional, online identity is clothed in written words. Pay attention to its appearance. Whether you’re blogging, writing a book, or sending out reports to your management team, your written words are an important part of your business persona. Have you taken a close look at what you’re presenting to the world? Writing, authority, and your personal brand Every year, Women In Consulting conducts research into best practices for consulting. (The results of this year’s survey … [Read more...]

Ready for the Results? Best Practices Survey Reviewed at June Meeting

:: We all need a reality check now and again, and the annual WIC Best Practices Survey is a great place to start. Mark your calendar for Thursday, June 15th when Survey Program Director Jen Berkley Jackson of The Insight Advantage and Deb Siegle of Strategic Marketing Solutions will share this year’s results from your consulting peers. So now is the time to join WIC if you want to know more about things like: Total revenue for 2016 Average hourly rate Average retainer fee … [Read more...]

WIC’s LinkedIn Event Sold Out

:: Sixty plus Women In Consulting members made the trek to Sunnyvale last week to hear the latest tips on how to grow their consulting practice with LinkedIn. WIC members got to network with each other and the LinkedIn team.  Between sips of wine and excellent food, every WIC member in attendance got a professional headshot courtesy of LinkedIn. Thank you to the team of customer success managers who hosted and shared best practices on the ever-growing professional networking platform, now … [Read more...]

How Do You Start Your Pitch?

:: Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO. Direct TV is broken, so you have their full attention for the entire nineteen hours. This is the … [Read more...]

Six Tips From a Newsletter Marketer

:: Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

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