The Myths of Consulting

Had enough of corporate life? Thinking of hanging out your own shingle? Many people consider consulting as an alternative to a career working in corporations or small businesses. The flexibility and challenge of being your own boss can be exciting. But before you take the leap, examine your assumptions. For example, do you know the truth behind these 5 myths about consulting? 1) Anyone Can Consult Consulting takes a specific combination of skills and personality. Proven expertise in a … [Read more...]

An Interview With Deb Siegle

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview.   In February of 2015, the Cass Business School At City University London hosted an event called Women In Consulting - Challenges And Opportunities. What have been some of the major challenges you've dealt with, as a woman in the business world? I think the … [Read more...]

Guy Kawasaki: The Art of the Start 2.0

Guy Kawasaki, a Silicon Valley legend, spoke to a sold-out crowd at the WIC meeting last week about The Art of the Start 2.0. He spoke on the same topic soon afterwards in Australia. This article summarizes his main points. It's a good review for those fortunate enough to be at the WIC meeting, and a good intro to the points for others.  Enjoy. … [Read more...]

To go solo or not? WICademy course on Consulting may have the answer!

As WIC prepares to launch a WICademy course on Consulting  for those considering going out on their own, I began reflecting on my experiences as a Consultant.  Here are some of the pros and cons that stand out. I’m the Boss It’s exciting and liberating!  I can choose who to work for, when and how much.  The amount of money I make is directly related to the quality and the amount of work I’m willing to put in.  If I want to make more money I don’t have to play office politics and ask for a … [Read more...]

Refresh Your Marketing Plan

I founded my consultancy almost 10 years ago.  At the time, I put together a marketing plan that was fantastic for 2004: create a static website, update testimonials every year, generate email newsletters on a quarterly basis, and keep an eye on something new called LinkedIn - a site I figured would probably go nowhere. Now, I look at all the ways professionals like me reach out to keep in touch, and quite frankly I'm embarrassed.  Maintaining a twitter feed, blogging, creating timely videos. … [Read more...]

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