All Things Consulting
Wondering how much you should worry about closing business in this economy? Read this article by Stanford Business School professor Jeffrey Pfeffer for a different point of view on today’s business climate.
The Crisis Facing Business: Succumbing to the Madness of the Crowd
About Linda PopkyLinda J. Popky, a past president of WIC and the founder and president of Silicon Valley-based Leverage2Market Associates, helps organizations be heard above the noise. She is the author of the recently released book Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters. Connect with her on Twitter at @popky
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