Twitter: Productivity Tool or Time Waster?

Here’s another great little article on Twitter by Aliza Sherman on Web Worker Daily. I like that it gives equal time to both the productivity benefits of Twitter as well as the time drains. It provides some useful tips (like Twilert) and confirms some of the things I find annoying about some social media tools (the mindless chatter, the compulsion, and the hate).

A bit about “the hate”: it’s not the “thrust into the nonproductive realm of crisis communications” that I find annoying. Heck, I’d rather no sooner rather than later before it’s out of control. Nor is it even the fact that there is negative feedback. It’s better to know, so you can fix it. It’s just the manner in which the negativity is presented that annoys me.

Twitter: Productivity Tool or Time Waster?' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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