Twitter Fatigue

Another good read, this one on Twitter and by Neal Wiser (@nealwiser), found via LinkedIn’s “Twitter Power for Business” group.

If you’ve yet to Tweet, it may make Twitter seem a bit overwhelming. But I believe it’s good to understand a tool and know why you’re implementing it (even if it’s because everyone else is, although I don’t recommend that as your driving factor) before you start.

The article is a bit long, but it gives you an idea of Twitter’s “growing pains” and what that means for users. The point I agree with most is the need for advanced filtering to give a little structure to the “raw barrage of noise assaulting the user,” as described by the author.

Twitter Fatigue: Rumors of Twitter’s Demise May Not Be Exaggerated' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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