The Last Days of Summer—Time for Sun and (Marketing) Strategy!

Can you believe that summer’s almost over? Get that last bit of sun in while you can!

For many consultants, that means getting “back to business” with the busy fall season. As consultants get busier, they often neglect their own marketing—which can result in business dying down after the prime rush season is over. And it’s no fun to spend time rekindling your business after a slowdown (and not having positive cash flow in the meantime)!

If you have a marketing strategy put in place to keep you marketing through busy times, you may not have to experience these ups and downs.

Take some time before your business ramps up again to sit down and make a marketing plan for your busy season. It doesn’t have to be a long or time-consuming process if you focus on this task and just get it completed. And, it doesn’t have to be a long manifesto—even a short, bulleted list that says what you’ll do to get the word out about your business each month is better than winging it each month.

If you have a bit of extra time on your hands now (perhaps because your clients have gone on vacations) then you could take a bit of time to execute some of the items in your plan—for example, writing a couple of articles for your newsletter, prescheduling some blog posts, reviewing and updating your website, or making a few phone calls. Then you’ll have materials “in the bank” and ready for a less stressful fall.