Social Media — The Top Seven Objections

A post on the “Twitter Power for Business” group on LinkedIn led me to a short-but-sweet overview by David Griner of the top seven objections companies use when defending their decision not to enter the social media world. I like the article because it states the fears, and then provides two one-word responses — a blunt version and a practical one.

Read “Fear & Loathing of Social Media” (Kuno Creative)' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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