Secrets to a Successful Consulting Business: Know Your Strengths

WOW! What a group of Wildly Outrageous Women (outrageously intelligent and insightful) we have at Women in Consulting, a.k.a. WIC! Having just arrived home from WIC’s 10th Anniversary Celebration, I find my mind spinning from the ideas and energy that flowed throughout that room. I’m sure this will be the first of many posts on what I learned.

The first juicy tidbit came during the fireside chat (minus the fire) with WIC’s past presidents. Kate Purmal, WIC’s fourth president, shared how picking a focus for your business vs. being a Jack-of-all-trades, was key to success, especially in today’s economic climate.

Elaine Starling, the recipient of WIC’s first “Spirit of WIC” award (more on that in my next post) and WIC’s second president, seconded that advice, and told us all about a great resource for determining what our strengths are: “StrengthsFinder 2.0.” If you buy the newest version of the book, you also get access to the online assessment, which helps identify and measure your talents. I was so inspired that I bought the book on Amazon tonight. I’ll let you know next week what I find out.

If any of you have taken this test — or, like me, have ordered the book and plan on taking the test — I’d love to hear what you discovered and have to say.' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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