Aaron Strout’s # 1 top lesson learned in social media is actually a top lesson we should apply to the overall running of our consulting and small businesses: Keep It in a Box.
Essentially, this means keep what you do on a daily basis:
- Closely aligned with your business goals
- Prescriptive vs. descriptive, so that others can take action
- Easy to understand (could I explain what I do to my grandfather?)
Aaron writes that it’s easy to creep out of the box in the social media world. However, I think it’s easy to creep out of the box — period — especially if you’re a small business owner or consultant being pulled in a gazillion directions.
The article is a bit lengthy, but every bit worth the read, as he walks you through the process of how to keep what you do in a box; using his own work at Mzinga as an example.
About Avery Horzewski
Aaron’s blog is a great check list in two ways, one for keeping my own business on track and two, for how I might use social media to grow it. Thanks Avery.
You’re welcome! And you’re right–I plan to use his info in the same way.