Secrets to a Successful Consulting Business: Find Your Passion

Okay, I was so jazzed about this evening’s meeting celebrating WIC’s 10th anniversary that I had to write one more post tonight. Building on the “Secrets to a Successful Consulting Business: Know Your Strengths” in my last post, I thought I’d “chat” a bit about Kim Fulcher’s ( keynote address on Three Keys for Entrepreneurial Success: Passion, Strengths, and Purpose (see a theme starting here).

Three Ingredients for Passion

I loved Kim’s presentation, because she distilled down a lot of great information into a succinct, easy-to-digest-and-remember message (paraphrased by me here):

There are three ingredients for passion: strengths, values, and skills.

  • Strengths: do what you’re innately born to do
  • Values: find the things that light you up
  • Skills: identify the abilities that you’ve acquired

She equated our belief in ourselves to a chair. And to hold up a chair, you need legs. The legs are your strengths, values, and skills. You create a new belief about yourself using these three legs. And you use this new belief to develop a level of confidence in the part of your business that you despise.

We all have something about our business that we don’t like; and what we don’t like, we avoid. To push through (and create passion), you also need leverage to motivate you. Ask yourself, what you would loose if you fail? Who that you care about would also loose if you failed?

The Power of Collaboration

Kim also reminded us that we don’t have to do this alone. The creativity of a group of women or a woman connecting with herself can achieve great things. But you know what? This part wasn’t news to me. I know first hand the power of working with a great group of women. WIC taught me that.

The success of WIC and the individuals who make up our organization is a living testament to this fact. Even tonight’s event is proof of the power of collaboration. An amazing group of women-Karilee Wirthlin, Angi Roberts, Gabriella Martinez, Erin Ferree, Melissa Stacey, Deborah Plumley, Jennifer Berkley, Susan Monroe, Kim Le, Sherry Prescott, and so many, many more-worked together to make it possible. I’m proud to be a part of this dynamic and talented team!

Now, I’m off to find my passion!' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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