Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share -- if this role is vacant. After serving 12 companies in the last 16 years, I took … [Read more...]

Why Do Consultants Have Crappy LinkedIn Profiles?

:: I just read a content marketing article that said I should be provocative and emotional in my headline. My style is usually much more supportive and complimentary. However, now I’ve got your attention, let’s look at some of the problems consultants have with their LinkedIn profiles. Consultants are smart We know we should be paying attention to our LinkedIn profiles. We’ve read the statistics on how many people are looking at it. We know that although we may not get business through … [Read more...]

Leaders Network Retreat Provides Insights and Connections to Fuel for Business Growth

:: “In order to understand the world, one has to turn away from it on occasion."  Albert Camus Turning away from the day-to-day "busy-ness" of running your business is critical to remembering why you started it and what you need to do to propel it forward. I am huge believer in regular and focused retreats because they have been critical in the success of my business. My most recent retreat (July 21-22, 2017) with the Women In Consulting Leaders Network team was no exception. Fifteen of us … [Read more...]

Mastermind: An Appreciation

:: Building and running one’s own consulting practice has its challenges. When I meet people and tell them I do consulting, they sometimes look impressed, but do not know what to say after that! It has been important to build a community of colleagues who understand different aspects of consulting. About a year ago, I heard about WIC Mastermind groups and decided to take the plunge. I already had a wide network of colleagues and fairly clear areas of expertise (facilitation, strategic … [Read more...]

Ready for the Results? Best Practices Survey Reviewed at June Meeting

:: We all need a reality check now and again, and the annual WIC Best Practices Survey is a great place to start. Mark your calendar for Thursday, June 15th when Survey Program Director Jen Berkley Jackson of The Insight Advantage and Deb Siegle of Strategic Marketing Solutions will share this year’s results from your consulting peers. So now is the time to join WIC if you want to know more about things like: Total revenue for 2016 Average hourly rate Average retainer fee … [Read more...]

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