Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook

Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook — in that order — are the top four social media tools used by marketers.

Given that the study (“How Marketers Are Using Social Media to Grow Their Businesses” PDF) “began with a Twitter post, which was then re-posted by users onto Facebook and blogs,” it’s not surprising that Twitter placed high (approximately 2,500 marketers were sent an email asking them to take the survey as well). 

Other stats about the survey:

  • Survey closed after 10 days with 880 respondents participating
  • 70% of the participants were small business owners
  • 26% of the participants were employees working at a company
  • 78.1% of the participants were between 30 – 59 years of age
  • 56% of the participants were female, and 44% of them were male

Read “Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

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