If you have a Facebook page for your business, you might want to consider adding a landing tab. A landing tab is a tab people land on if they have not “Liked” your page yet.
Most often, businesses use these as “Welcome” tabs. The intent is to give people more information about the business and what they will find on the Facebook page with the goal of an increased conversion rate to “Like”. A recent BrandGlue study found a 47% conversion rate to “Like” with a landing tab vs. a 23% conversion rate without a landing tab.
Here are some examples of “Welcome” tabs. Note that most ask the visitor to “Like” the page, offer some information about the business and the Facebook page, and many have short videos.
Texto Graphic Design – The landing tab for WIC member Gabriela Martinez’ Facebook page.
Social Media Examiner and EzineArticles – These are straight forward with simple messaging and videos.
Mari Smith – Tab of the Facebook guru Mari Smith. With the primary objective of an increased conversion rate, her tab includes a video, letter about herself and her page, and more.
Businesses are using landing tabs in other creative ways as well..
Diet Coke has a simple and inviting entry way.
Dunkin Donuts and Papa Johns are promoting contests.
Threadless and Carters are selling products on their landing tabs.
Starbucks and Dominos are promoting Rewards programs.
And still other businesses use this tab as a social media hub. See Carnival’s “Carnival” tab complete with email opt-in,
videos, Twitter opt-in, photos, polls, and more.
WIC is in the process of creating a landing tab for our Facebook page. Stay tuned for the launch soon.
Does your consultancy or small business have a Facebook landing tab? If so, share the link here. Of if you have any favorites, share those too!
About Rachel Melia
Thanks so much for the kind mention, Rachel!! Wonderful post and great examples. There really are myriad uses of the custom Facebook landing tab – you’ve included an excellent selection.
Thank you for the excellent, informative post! Very helpful. Cheryl
Mari and Cheryl.. Thanks for the comments!
Hi Rachel,
Great post!
I created a welcome page for Cisco’s One Million Acts of Green fan page which creates a bridge between the website and Facebook. The tab name is “Get Started” which instructs the user to click to become a fan of the page but also to visit the site to understand what “an act of green” is. Take a look:
http://www.facebook.com/topic.php?uid=154903424779&topic=22406#!/onemillionactsofgreen?v=app_4949752878
~Carla
Digital Strategist
Hi Carla,
I checked out your landing tab. I like it! And “Liked” the page.. looks like some great information.
-Rachel
Hi Rachel,
Thanks for this post and examples of facebook landing tabs. Do you have to pay to create these creative welcome tabs, by adding the images, videos, etc. If not, how can you create them on your own?
Thanks!
Hi Jamie,
Well there are two ways to going about developing a landing tab. The first is to have a designer create an image and hire an FBML developer to implement. This is relatively inexpensive if you stick with a simple image and gets more expensive if you include videos, etc. A free way to do this that I haven’t tried, but I hear works well, is TabSite http://www.tabsite.com/ I believe they allow you to create one tab for free. Hope this helps!
-Rachel
Jamie,
I should add that when I wrote this article tabs were created using FBML. Facebook has talked about switching from FBML to iFrames for a while, and finally made the switch last week. So, If you use a developer they would need to know iFrames.
-Rachel