There are dozens of options for creating additional branded materials. But, before you run off and pour thousands of dollars into designing everything you might need, consider this list of 4 of the most effective brand kit additions for consultants:
- A mailing label. Make your mail look more professional with simple Avery labels. Design full pages of them in Microsoft Word and then print a page or two at a time, as needed. You won’t have to pay for envelopes, and changing your address won’t mean throwing a lot of labels out.
- A presentation folder. If you make a lot of presentations, or mail out information or proposals, then a presentation folder can help make a solid impression. Custom-printing a whole folder can be costly, and the minimum orders are typically high (500 folders). Invest less by finding a colored presentation folder, with a heavy paper weight, at an office supply store or paper warehouse. You can also order them online at a retailer like http://www.blank-folders.com/
- A thank-you card or general-purpose blank card. Correspond with your clients, thank referral sources and keep the conversation open by sending cards. People still open hand-addressed mail, and the extra effort of sending a real card will be appreciated.
- A PowerPoint template. If you give talks, host webinars or present proposals in PowerPoint, custom-branding your template extends your brand and shows that you’re not like everyone else in your field.
