Creating a Unique URL For Your Facebook Page

So you finally decided to venture into social media marketing and created your first Facebook Page for your business. Do you have 25 ‘Likes’ or Fans yet? If you don’t,  ask your family and close friends, colleagues and employees to ‘Like’ it to get to the magic 25. The real power of Facebook Fan Page promotion starts once you have reached that first milestone of having 25 ‘Likes’ or fans.

Instead of your page url looking like some kind of a mile-long mathematical formula that includes combination of  hyphens, letters, numbers and special characters, it will look refreshingly clean and easy to remember if it is set up like this: or (

Having your unique page url makes it easier to share and spread the words about your page. It’s best that you create a username that is relevant to your business and easy to remember.

Here’s couple of tips about that:

  • Create a username that is close to your business name (if your business name is not available on Facebook – Facebook will let you know as you go through the process of selection).
  • Username can only be made of alphanumeric characters (no hyphens or special characters are allowed).
  • When making a decision on your user name, make sure it is what you want, since Facebook user names are not transferable. Your user name should stay relevant to your brand.
  • Once your user name is created and approved, it cannot be changed (double check your spelling to make sure there are no silly and unintended errors like that).
  • Your profile username and your Page username cannot be the same.
  • Learn more about Usernames for Facebook Pages.

Use your unique Facebook url in your marketing communications, company website, business cards and email signature.

So how do you set it up? Follow these simple steps:

  • Login to your Facebook account
  • Go to
  • From the pull down menu select your Page and click on “Check availability”.

Congratulations! Now, please go to our Women In Consulting Facebook Page and see if its something you would ‘Like’. Make sure to leave a comment. If you are shy, just say “hello”. 🙂

Before you go, share your Facebook page url in the comments section below and tell us how you plan to promote it.' About Karmen Reed

Karmen Reed is a Social Media and Online Visibility Strategist dedicated to help you harness the power of Social Media Marketing. Named by as one of the Top 20 Women to Follow on Twitter, Karmen is also a contributing author to Tom Marcoux’s latest book on marketing – - Full Strength Marketing: How You Can Use Your Hidden Strengths, Break Through Inner Barriers and Raise Your Profits.


  1. Great tip Karmen! A unique url is so easy to do, and so important.. but people often don’t know that they can do it and the steps to take.

  2. Wow that was strange. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!

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