I know many Women in Consulting (WIC) members send e-newsletters or other regular email communications to their clients; and there are many more who are exploring how to incorporate social media into their marketing mix. This article by Karen J. Bannan on BtoB Online offers ideas on how to “take your email marketing program into the social realm.”
About Avery HorzewskiPrincipal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.
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