We are all trying to develop a social media strategy that will:
1) Make us look ‘social media savvy’
2) Augment our other marketing efforts
3) Expand our visibility
4) And more!
In our efforts, we are constantly learning and adjusting. No one has this perfected. But one thing to definitely keep in mind along the way is your customers’ experience and perception of you. Don’t get so wrapped up in what YOU can get out of social media that you forget about making your customers’ experience a pleasant one!
Check out this blog post about 6 things to avoid doing in your social media efforts. The net net is to make sure that you aren’t annoying your customers in your efforts to keep in touch with them. It’s definitely worth a quick read!
My biggest learning here was to be very careful about asking for too much information from people who join my mailing list. Even though I’d like to know EVERYthing possible that would help me qualify them as a lead and get more informed about them before following up, it’s extremely annoying to be asked for anything more than email address. After that, you’re definitely on borrowed time…good to know!
What have you done lately to annoy YOUR customers?
About Jen Berkley Jackson
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