10 Ways to Measure Social Media Success

I’m catching up on my reading today and have found several good articles, including this one on 10 ways to measure social media successby Chris Lake on Econsultancy.

Besides some good tips, I like the “small point” he makes about social media, accuracy, and attribution:

Here I want to make a small point on accuracy, and attributionI firmly believe that if you can spend tens of millions on TV ads and make any kind of sense out of that investment, in terms of TV ads helping to boost sales while increasing the key brand metrics, then you can make sense of your (much smaller) investment into social media.”

avery@aveconsulting.com' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.


  1. I enjoyed reading your post; I am running a small website on video conferencing I am a beginner in this business. I don’t know much about it but I am searching around for material that can increase my knowledge

  2. I’m glad you like it, and I’m glad to point people toward articles that I find useful!

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