Stand-Out Consultants: What I Learned from Linda Popky

:: As a consultant for many years, I like to think I have a handle on my business. But advice from WIC member Linda Popky at the November meeting really got me thinking. Am I creating new intellectual property each week that I can share with my clients? Am I sharing that in at least 3 different communication channels each week to differentiate my practice? According to Linda, too often we don't have a plan for our work. We just accept the work that comes to us. That work may not be right … [Read more...]

Still Time to Join the 2nd Annual Non-Profit Challenge

:: One major holiday done and still a week to go in November. So what are you going to do with that extra time? Catch up on work, life or maybe help out a nonprofit organization before getting swept up into the next holiday. If that last one sounds appealing, there is still time to sign up for the next Saturday's Second Annual Nonprofit Challenge on Dec 2 in San Jose. The event is co-hosted by WIC partner organization Silicon Valley Organization Development Network along with the Association … [Read more...]

Key Takeaways to Scale Your Consulting Practice

:: I was fortunate to be in the audience when WIC hosted a panel on how to scale your consulting practice. These amazing speakers had very consistent advice and not necessarily what I was expecting to hear. Lisa Ann Pinkerton, Founder and President, Technica Communications Sheila Hatch, Creative Director and President, Decca Design Emmy Gengler, CEO and Founder, Softjourn Kathryn Bowsher, Managing Director and Founder of Act One Healthcare These 4 women have really scaled their … [Read more...]

How Great Consultants Can Stand Up and Stand Out

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. If you start to SHOUT, you just add to the … [Read more...]

Changing the Game: Women of Color Use Their Power to Become Future Leaders

:: On Tuesday, November 7th, 2017, Breaking Glass Forums is bringing together incredible women of color leaders, thought provoking workshop facilitators and committed ally advocates in support of a one-day program designed to help all of us play a bigger game. Participants will engage in deep dialogue, meet future champions and get equipped with practical strategies to not just talk about change but to make change real. The kind of change that women, especially, women of color, have been … [Read more...]

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