Mobile – How to Make it Easy for your Clients to Find You

Which smart phone experience is more helpful to your client?As a consultant maintaining an up-to-date website that can be viewed by a mobile device is a MUST have.   Most websites usually do a good job of presenting to clients and prospective clients the professional image the consultant is trying to convey, at least on a desktop computer.  The problem is that many times clients are not seeing your web site on a desktop computer.  They’re seeing your web site on their smart phones, tablets or some other mobile device.

Imagine a client of yours, driving to a meeting with you.  Your client is running late, or maybe she forgot your address, so, naturally, she puts your URL into her smart phone.  If your website has not been mobile-optimized, when your client puts your URL into her phone’s browser, what she may see is a tiny, illegible version of your desktop site—without easy access to your phone number, address or email.  If your website is not mobile-optimized, you’re inadvertently making it harder for your client to reach you.

In December 2013, Search Engine Watch blogged that mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014.  It is only logical that mobile search will overtake desktop search at some point in the near future as well.

Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.  Unfortunately responsive websites can be expensive to build and maintain.

Your web site is really like the sign on your door, a reflection of your business and your professional image.  A web site that isn’t optimized for mobile phones is really saying to your clients and prospects, “I’m not very tech-savvy” or, worse yet, “I just don’t care.”

Fortunately, if you have not yet mobile-optimized your website, there is a quick, easy and very inexpensive solution.  Two Minute Mobile, a WIC affinity partner, is a web-based service that can convert your standard desktop website into a mobile-optimized site for a one time fee of only $99, and they provide a 30-day money back guarantee of your happiness with the result.  WIC members receive a 20% discount off the normal pricing. Go here for more details.

The tool provides all your website’s most important information, such as site navigation, address and directions, links to social media platforms, and contact information including touch-to-call and email.  It does not create a separate mobile website, it just affects the way your site is viewed on a mobile phone.  On a desktop computer, your existing website will look unchanged.   Also, it will not hurt your website’s search engine rankings and it won’t have to be maintained separately from the desktop site.

Make it easy for your clients to reach you at least on their smart devices.

shay@bewhysmarketing.com' About Sue Hay

As CEO of BeWhys Marketing, Inc., Sue and her team help B2B companies develop and implement lead-generation marketing programs. BeWhys is focused on optimizing clients' lead-management process, increasing conversion rates, developing and reporting on Key Performance Indicators (KPIs), and consistently improving results on marketing spend. BeWhys has worked with a variety of clients from Apple Computer, Ariba, Callidus Cloud and Cisco Systems to iasset.com.

Comments

  1. Thanks for this blog post Sue. We at Two Minute Mobile are excited to work with Women in Consulting.

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