How to Make 2010 Your Best Year Yet…Without Breaking Your Neck

I had the pleasure of attending WIC’s general meeting last Thursday, where Kate Purmal shared insights into how we can make 2010 our best year yet…without breaking our necks! I particularly like that last part!

As part of the networking exercise, everyone was asked to answer the following question:

If you could choose between the following, which would you choose:

  • You double your revenue in 2010 but work the same amount of time
  • You keep your revenue at the current level but work half the time
  • Your revenue and the amount of time you work remain the same but your projects are 2x more satisfying

That was a tough one for me. I want to keep my revenue at the current level and work half the time (I have a young daughter)—but I also want the projects to be 2x more satisfying. An overwhelming amount of Thursday’s attendees voted to double their revenue but work the same amount of time.

What would you choose?

Digging a Little Deeper

If you attended the meeting and would like a copy of Kate’s PowerPoint slides from Thursday’s meeting, email her at, and she’ll send them to you. She’s also offering meeting attendees special deals on two of her upcoming workshops, geared to building sales and your thought leadership.  

Sales Boot Camp

If the presentation whet your appetite and you’d like to take your sales to the next level, Kate has an upcoming Sales Boot Camp on February 18, 2010. The one-day workshop is $495 for WIC meeting attendees.

In the workshop, Kate digs deeper on several topics from the WIC meeting:

–       Role-play to perfect the art of creating a “trial balloon” proposal in a single meeting
–       Create a phase 1 or Trojan Horse proposal for your business
–       Develop a phased model for your services
–       Build an action plan to fill your sales pipeline
–       And much more

For more information and to register visit

Thought Leadership Workshop

Kate and her personal guru Mark Levy, author of Accidental Genius, are hosting a one-day intensive workshop where you’ll use private writing and exercises to develop a compelling thought leadership platform. You’ll tap into your creative genius to brainstorm high-level ideas and review them with the group to pick the most compelling and captivating concepts. By developing a platform for thought leadership you gain access to a wider range of potential clients and can charge more for your services.

The workshop is $495 for WIC meeting attendees.

For more information and to register visit' About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.


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