Better Webinars

Just recently, an invite to a webinar about how to avoid webinar fatigue popped into my inbox—as did a terrific infographic on “how to rock your webinar.”  Gosh, webinars are such a part of our daily business scene that it’s not a big surprise presenters are concerned about how to make theirs dance and sing.

I loved the ten tips in the infographic and, as is my wont, am sharing the tips that particularly resonated with me:

  1. “Present Your Agenda” ‒ Yup.  Set your audience up for what you’re going to discuss.  (“Tell them what you’re going to tell them.”)
  2. Get straight to the point ‒ Don’t indulge in a lot of filler pleasantries.  Dive right into the content.  Otherwise, your audience will drift away
  3. Don’t meander ‒ Think PechaKucha , the 20-slides-in-20-minutes presentation technique that has so many followers worldwide.  Again, the idea here is to keep your audience engaged, not drifting wandering away because you’ve lost momentum.
  4. Fake it ‒ Act confident.  You’ll become a better presenter.  To which I add, a cheery and accessible tone goes a long way toward generating enthusiasm and enjoyment in both you and your audience.
  5. “Summarize and Say Goodbye” ‒ Aim for a nice, strong wrap up where you “tell them what you told them.”


It’s not too late to sign up for tonight’s WIC meeting at Michaels, Mountain View.  Come and hear Linda Popky talk about How to Become a Thought Leader!' About Susan Monroe

Principal and crackerjack communicator at Written Right, Susan Monroe has been helping technology companies like Adobe, Cisco, and HP create crisp, no-snooze marketing copy since she went out on her own. Learn more and read her blog at

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