Sage Advice from Corporate Buyers of Consulting Services

::  Recently I had the opportunity to make a presentation to a small group of consultants; a couple of them worked for Chevron-Texaco. They had just completed a screening process for a multi-million consulting project.  In's what they shared: 1.  First consultants eliminated were ME CENTERED...they dominated the conversation, told all about their processes, products, past clients.  It was all about them. They asked few questions. 2)  Second set of consultants eliminated were … [Read more...]

WIC Turns 20 in 2018 

:: What better way to kick off the 20th Anniversary of WIC in 2018 than sharing a WIC “aha moment” from member Mandi Toutsch:   “Even traveling between the Midwest and California for the past year, I find the WIC emails and off-topic subjects very helpful. I am grateful to have met wise and resourceful women, whom are a great support to each other with their businesses and life.” While a more formal anniversary celebration is planned for the January 18th General Meeting, the blog will feature … [Read more...]

Key Takeaways to Scale Your Consulting Practice

:: I was fortunate to be in the audience when WIC hosted a panel on how to scale your consulting practice. These amazing speakers had very consistent advice and not necessarily what I was expecting to hear. Lisa Ann Pinkerton, Founder and President, Technica Communications Sheila Hatch, Creative Director and President, Decca Design Emmy Gengler, CEO and Founder, Softjourn Kathryn Bowsher, Managing Director and Founder of Act One Healthcare These 4 women have really scaled their … [Read more...]

How Great Consultants Can Stand Up and Stand Out

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. If you start to SHOUT, you just add to the … [Read more...]

Three Lessons Learned from Writing a Book

:: In retrospect, I’ve always wanted to be an author. Growing up in a bookish family, I spent much of my childhood reading. In college, I majored in English literature while dabbling in psychology and biology. But whenever I tried writing fiction, my inner critic was scathing. Creative writing terrified me. And nonfiction? I wasn’t an expert in anything. I put the idea of being an author on the shelf and went on with my life. But it was never completely gone. Lifelong dreams have a way … [Read more...]

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