How does your consulting business stack up? Take our 16th Annual WIC Best Practices Survey (open March 14-April 7) and find out.

A comprehensive analysis of the state of consulting businesses - Yes, it’s that time again. This is the 16th year for WIC’s best practices survey. Over the years, it’s offered useful insights into the evolution of Bay Area consulting businesses, such as billing and marketing tool trends, consulting expertise and specialties, structure and operations. Also over the years, we’ve found more and more consultants implementing the best practices and seeing the positive impact on their businesses. … [Read more...]

WIC Insights #1: Lessons Learned by Deborah Henken

:: For twenty years, WIC has been helping consultants help themselves through an exchange of ideas, best practices, and networking. In celebration of those countless conversations, this WIC Insight series hopes to share how long-term members learned lessons that applied directly to their business so new members can jumpstart theirs. Deborah Henken is a business management consultant/marketing strategist at Highland and Team and now an Encore Fellow. In all that success, Deborah joined WIC … [Read more...]

Sage Advice from Corporate Buyers of Consulting Services

::  Recently I had the opportunity to make a presentation to a small group of consultants; a couple of them worked for Chevron-Texaco. They had just completed a screening process for a multi-million consulting project.  In's what they shared: 1.  First consultants eliminated were ME CENTERED...they dominated the conversation, told all about their processes, products, past clients.  It was all about them. They asked few questions. 2)  Second set of consultants eliminated were … [Read more...]

How Great Consultants Can Stand Up and Stand Out

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. If you start to SHOUT, you just add to the … [Read more...]

It’s No Longer All About Me

:: Scale is not safe and contained. It’s worth it, but it’s also scary. My vision is the product. My reputation is in the hands of others. 30 years of scaling innovations in health, I know a few things about how to do this. But now its personal. Plus, I am making bigger claims while no longer having built in quality control. Still the process is the same. Alignment of Goals, Why’s and How’s is paramount. In the case of Act One Healthcare Mission: Make healthcare easier for people by … [Read more...]

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