WIC Turns 20 in 2018 

:: What better way to kick off the 20th Anniversary of WIC in 2018 than sharing a WIC “aha moment” from member Mandi Toutsch:   “Even traveling between the Midwest and California for the past year, I find the WIC emails and off-topic subjects very helpful. I am grateful to have met wise and resourceful women, whom are a great support to each other with their businesses and life.” While a more formal anniversary celebration is planned for the January 18th General Meeting, the blog will feature … [Read more...]

Key Takeaways to Scale Your Consulting Practice

:: I was fortunate to be in the audience when WIC hosted a panel on how to scale your consulting practice. These amazing speakers had very consistent advice and not necessarily what I was expecting to hear. Lisa Ann Pinkerton, Founder and President, Technica Communications Sheila Hatch, Creative Director and President, Decca Design Emmy Gengler, CEO and Founder, Softjourn Kathryn Bowsher, Managing Director and Founder of Act One Healthcare These 4 women have really scaled their … [Read more...]

How Great Consultants Can Stand Up and Stand Out

:: As a strategic marketing expert, I help my clients get heard above the noise. If we think of the marketplace like a large gathering—say a cocktail reception—it seems that today everyone is trying to talk at once. They’re using old and new channels to reach us—from mass media to mobile to social to IoT. All of this chatter makes it really hard for anyone to hear—both prospective customers as well as the people who are trying to reach them. If you start to SHOUT, you just add to the … [Read more...]

It’s No Longer All About Me

:: Scale is not safe and contained. It’s worth it, but it’s also scary. My vision is the product. My reputation is in the hands of others. 30 years of scaling innovations in health, I know a few things about how to do this. But now its personal. Plus, I am making bigger claims while no longer having built in quality control. Still the process is the same. Alignment of Goals, Why’s and How’s is paramount. In the case of Act One Healthcare Mission: Make healthcare easier for people by … [Read more...]

Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Either way, my clients are wise enough to realize that they’re operating under a handicap – likely losing both mindshare and market share -- if this role is vacant. After serving 12 companies in the last 16 years, I took … [Read more...]

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