About Jen Berkley Jackson

Jen Berkley Jackson, founder and owner of The Insight Advantage, has extensive experience in using various methods (surveys, focus groups, one-on-one interviews) to integrate the voice of the customer into all functions, helping organizations increase market share, revamp product lines/services, and ultimately increase customer loyalty and retention.

Best Practices Survey

:: It’s back and we want to hear from you. Our 15th Annual WIC Best Practices Survey is open March 14-April 14. A comprehensive analysis of the state of consulting businesses in the Bay Area It’s hard to believe but this is the 15th year WIC has run our best practices survey. Over the years, it’s offered interesting insights into the evolution of Bay Area consulting businesses, such as billing trends and rates, consulting expertise and specialties, structure and operations. Our survey … [Read more...]

Overcoming Obstacles Using External Resources

At the end of last year, I conducted research to understand how market research is being used in organizations. We heard back from participants that there are three primary obstacles to doing market research: budget, time and lack of internal resources. This is a familiar story for us as consultants also. These are ALWAYS the obstacles to making huge strides in business whether it has to do with our marketing efforts, our administrative processes, or even in launching new products/services … [Read more...]

Thank You to Our 2015 Silent Auction Donors & Volunteers!

On behalf of Women in Consulting, thank you for your generous donations to the silent auction! Your participation and collaboration helped make the 2015 silent auction a huge success. Women in Consulting is grateful for your support. Amy Ouellette, Aimee's Way; www.aimeesway.com Amy Smith, Project Gado; www.projectgado.org Angel Rampy, Coach Angel; www.coachangel.com Cheesecake Factory; www.cheesecakefactory.com Christine Crawford CoreMocean; www.coremocean.com Cynthia King; … [Read more...]

How to Turn Follow-up Calls Into a POSITIVE – and Make Them Happen!

I DEFINITELY know from prior experience that keeping in touch with my amazing database which consists of prospects/former clients as well as potential project partners and referral sources is my most productive marketing work, but I shy away from it for a myriad of reasons. I recently read a great blog by business coach, C.J. Hayden, which addresses all of the obstacles I let get in the way of making these calls.  And she does a great job of turning the DREAD of doing these calls into a more … [Read more...]

Is DIY Your Biggest Competitor? Here’s How To Compete, and Win

Recently I was talking to my business coach about who my biggest competitors are and had a huge aha: when I’m bidding on projects, I’m rarely competing with other researchers or big research firms.  More likely than not, I’m going up against the possibility of my client doing the work themselves: DIY! I don't know about you, but I've seen DIY increase in the past few years for a couple of reasons. Here's why I think it's happening, and how I've responded. The first reason is the … [Read more...]

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