About Deborah Siegle

Deb Siegle, Past President of Women in Consulting and Principal of Strategic Marketing Solutions, is an astute marketing leader and strategist with a talent for aligning a company’s products, solutions and messages with the customer’s needs. Deb was named one of the Top Women of Influence in Silicon Valley. She delivers practical and actionable insights to business executives and entrepreneurs. Deb is a recognized consumer and business marketing leader, problem solver and communicator who is an authority in market research, strategy, market and product development, and customer loyalty and experience. Deb is also the former president of Women in Telecommunications (WiT) and has also held leadership positions in other industry associations. Deb holds a M.B.A. from the University of California, Berkeley and a B.B.A. from the University of Michigan.

Get More Women in Leadership Roles – How We Can Take Action Now

Recently I was asked to be a panelist for the National Women’s Business Council (NWBC) town hall in Silicon Valley. The @NWBC is a non-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners. The purpose of the NWBC Town Hall and panel was to assess how regional economies support high growth women entrepreneurs, identify … [Read more...]

An Interview With Deb Siegle

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview.   In February of 2015, the Cass Business School At City University London hosted an event called Women In Consulting - Challenges And Opportunities. What have been some of the major challenges you've dealt with, as a woman in the business world? I think the … [Read more...]

Have Quality Business and Life: Resiliency

Concluding my posts on Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, her fifth Key to Success, resiliency. Surprises are the new normal.  Be prepared for setbacks!  They’ll happen.  Don’t let them defeat you. Are you prepared to bounce back? How do you set yourself up to bounce back? How do you deal with setbacks and challenges? Bobbie's suggestion is to use the long lens and the wide lens to gain perspective and resiliency.  Ask what can I learn … [Read more...]

Work Life Balance: Building your success team

This post following Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, is about her fourth Key to Success: Building your success team. For some building your success team seems easy.  For others, it’s unclear where to start. Here are Bobbie’s suggestions on how to build your success team: Ask the rock stars in your field Diversify your advisors Define the rules of engagement (how often to meet, how are you going to communicate) Understand what's in it … [Read more...]

Quality Business and Life: Manage your energy

The next of my posts on Bobbie LaPorte’s talk on how to achieve a high quality work and personal life, is her third Key to Success: Manage your energy. Be aware of your body clock - and what time of day works best for you.  Plan your day accordingly to leverage your body clock. You can make small adjustments during day and you will significantly increase your ability to get things done.  A quick walk around the room is worth the effort. Bobbie also reminded us that there are 4 … [Read more...]

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