About Kay Paumier

Kay Paumier works with B2B companies that are struggling to stand out in the crowd. She spreads the word about their products and services, making them better known, more credible and more profitable. Her marketing-communications services include public relations, publicity, media relations, writing, company and product launches, and presentations. Kay serves as WIC’s marketing director. Her website is www.CommunicationsPlus.net.

Six Tips From a Newsletter Marketer

:: Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

Tools and Tips for Content Marketing Success

:: Content marketing is “in.” But what is it anyway? And how is it different from what has been done in the past? According to Wikipedia, “content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” In lots of ways, … [Read more...]

Women of Influence

Two of WIC's finest have been named Women of Influence by the "Silicon Valley Business Journal" - Congratulations to Deb Siegle and Jenn LeBlanc! Deb, WIC’s president, was honored partially because of her work with WIC. Before becoming president, Deb had been VP of Membership for two years, Strategic Audiences Director (Leaders’ Network) for seven years, and member satisfaction chair for two years. She had also served as president of Women in Telecommunications for 10 years. Her … [Read more...]

Guy Kawasaki: The Art of the Start 2.0

Guy Kawasaki, a Silicon Valley legend, spoke to a sold-out crowd at the WIC meeting last week about The Art of the Start 2.0. He spoke on the same topic soon afterwards in Australia. This article summarizes his main points. It's a good review for those fortunate enough to be at the WIC meeting, and a good intro to the points for others.  Enjoy. … [Read more...]

Marketing a Service Business part 2

In my previous post, I outlined some ways service businesses could market themselves online. Here are some ways to get the attention of mainstream media: Track media activity. One of the best ways to get publicity in mainstream media is to track what the reporters are working on and what they need…and give it to them. Fortunately, that is easy with HARO (Help a Reporter Out). This free service emails notices about what topics reporters are researching, and what kind of information or … [Read more...]

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