About Deborah Henken

A former president of WIC, Deborah Henken has 20 years of management and marketing experience with companies ranging from Fortune 500 companies to start-ups to educations and non-profits. She spent seven years as head of marketing for Learning@Cisco. Earlier, she ran the Highland Team, a strategic marketing consulting firm. Deborah’s focus is on 1) how to keep your clients extraordinarily happy with your services, 2) how to use your network to grow your business, and 3) how to build your team, hire contractors, and create partnerships.

Marketing Planning for Consultants

:: There are many ways of marketing your consulting services. But first, make sure you have a plan! Similar to planning a vacation, you have to know where you are going before you make your specific plans. How could you choose your choice of travel, and what to do once there, without knowing where you are going? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. Be clear about what services are you providing. Think … [Read more...]

The Myths of Consulting

Had enough of corporate life? Thinking of hanging out your own shingle? Many people consider consulting as an alternative to a career working in corporations or small businesses. The flexibility and challenge of being your own boss can be exciting. But before you take the leap, examine your assumptions. For example, do you know the truth behind these 5 myths about consulting? 1) Anyone Can Consult Consulting takes a specific combination of skills and personality. Proven expertise in a … [Read more...]

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