All Things Consulting
Processing 1099’s can be confusing and frustrating. Admin Books enjoys passing on important information that will help you find your way through the requirements of 1099’s. Here are some facts you need to know! General 1099 Rule: If you pay someone more than $600 in a calendar year for services, not material/product, then you are required to provide a 1099 showing the amount you paid. One tip is to collect a W-9 at the time of payment so you know if the business is a sole … [Read more...]
The holidays are a time of giving. As you get organized this holiday season, keep these organizations in mind to donate the items you no longer need: Donate new or gently used household items, clothing, toiletries or toys to your local shelter. www.innvision.organd www.ehclifebuilders.org Donate overflow of office supplies or craft materials to Resource Area for Teaching (RAFT), an organization assisting educators with low cost materials for "hands on" education. www.raft.net Donate … [Read more...]
Every year, WIC sends out 120+ holiday cards to the people who contributed their time to helping make WIC a success. Half of those people have regular, ongoing jobs with WIC. Yes, it takes that many people to make things happen, because no one on the team, save our association manager, gets paid to do the jobs they hold. So, we need to share the wealth, so to speak. But it also takes this many people, because the team does in incredible amount of work. I never cease to be amazed at the … [Read more...]
Are you “marketing at” your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you’re shouting at them with a megaphone, or like you’re having a two-way conversation? We all have a craving for connection and conversation – for that rich, recognition-filled two-way exchange of thoughts and information. That goes for both YOU and your potential clients… in fact, the effect can be multiplied many times over for your … [Read more...]
Do you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the experience of doing business with you. Does it look like a mess? Is your design all over the place? Have you outgrown them and become more sophisticated and evolved? Does it feel pushy or sleazy? Are … [Read more...]
Cutting marketing during a down economy destroys marketing momentum, confuses and demoralizes your team, and delays your recovery when things turn around. 1. More about destroying momentum: Marketing is an essential cost of doing business, and it’s expensive to start over. Marketing momentum is a beautiful thing. Leverage from successful marketing initiatives helps bring about new opportunities. Building marketing momentum takes strategy, planning, smart execution, analysis and constant … [Read more...]
It’s harvest season. That’s true for people who make their living from the land. And it’s harvest season for you, too, as a business owner and consultant. These six weeks from mid-September through the end of October can be golden, and one of the highest productivity times of the year. That’s because, among other things: - The pressure’s on if you have annual goals that you still need to meet (and most of us do). - There’s still time to adjust to the … [Read more...]
What stops you, or your team, from achieving your goals? You might be surprised by the answer. Sometimes the biggest reason you're blocked from achieving success is...you. Do you scoff at the mere possibility that this is true? First, think back on difficult times and experiences. Perhaps these were times when: - You became overwhelmed - Your work - or life - became excessively complex - You fell short of your goals and expectations Now, consider how, and why these … [Read more...]
If the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever is most important on your website. It's easier for you to do "One Thing" well. Trying to write copy, design a marketing strategy and create a business strategy around way too many things is a lot of work - and if you're doing too many things, … [Read more...]
Part 2 of the Series: Developing a Marketing Plan for Your Small Business Guerilla Marketing is the countless free or very inexpensive tactics you can deploy do to build awareness for your brand and generate new business. Guerilla Marketing takes creativity, persistence, and work to make things happen with very little investment. A key strategy in Guerilla Marketing is to know your customer. Define your ideal customer and all of the offline and online places you can reach them. Create a … [Read more...]
