Women in Business - 2/4 - Women In Consulting Blog

Do This “One Thing” For Website Success

August 23, 2011 By Erin Ferree 1 Comment

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If the next person who visited your website could only do one thing there, what would you want that thing to be?  Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever is most important on your website. It's easier for you to do "One Thing" well. Trying to write copy, design a marketing strategy and create a business strategy around way too many things is a lot of work - and if you're doing too many things, … [Read more...]

Filed Under: Running a Consulting Business, Women in Business

Guerilla Marketing: 3 Cost Effective and Powerful Tactics

May 24, 2011 By Melody Appleton 1 Comment

Part 2 of the Series: Developing a Marketing Plan for Your Small Business Guerilla Marketing is the countless free or very inexpensive tactics you can deploy do to build awareness for your brand and generate new business. Guerilla Marketing takes creativity, persistence, and work to make things happen with very little investment. A key strategy in Guerilla Marketing is to know your customer. Define your ideal customer and all of the offline and online places you can reach them. Create a … [Read more...]

Filed Under: Women in Business Tagged With: branding, Growing a Consulting Business, guerilla marketing, marketing, marketing strategy, website

5 Steps to Designing a Strategic Brand

March 23, 2011 By Erin Ferree Leave a Comment

When you think about designing - or redesigning - your business's identity, you think about finding a designer and hiring them to design a logo, right? That's where many small businesses go wrong. There's a 5-step process to designing your small business's brand image. And actually designing it is the very last step. If you want to create a profitable, pretty and powerful brand, then you've got to begin at the beginning. If you begin with the first 4 steps here, then you'll be able to … [Read more...]

Filed Under: Women in Business Tagged With: brand, business, client, designing, logo, redesigning, Strategic brand

The Brand Profitability Cycle: How Your Brand Can Help You Make More Money and So Much More!

March 23, 2011 By Erin Ferree Leave a Comment

When I say "profit", do you think about money? Most people do! Entrepreneurs are no different, and one of the most common ways to measure business success is by financial profitability… how much did you make last year versus how much you spent. When you’re looking at profitability in your business, you look at the return on investment. But what do you do when you’re measuring the profitability of a piece of your business that doesn’t just lead directly to money… like your … [Read more...]

Filed Under: Women in Business Tagged With: branding, client, money, more time, profit, reach, reputation, small business, vision

The List of 30 Twitter Tools By Function

March 10, 2011 By Karmen Reed 2 Comments

Social Media tools, like Twitter, allow for a new way of spreading your message in a relaxed, conversational way. Twitter has become one of the most powerful business communication tools on the Internet, and is used for networking, word of mouth marketing, promotion, traffic generating, learning, and teaching. Whether your goal is to build a strong community or a network of experts, to establish expertise status, to increase search results, to prospect the community, or something I haven't … [Read more...]

Filed Under: Running a Consulting Business, Top Consulting Tips, Women in Business Tagged With: twitter, twitter management tools, twitter network building, twitter tools, Twittering

Developing a Marketing Plan for Your Small Business

March 8, 2011 By Melody Appleton 2 Comments

Like most small businesses, you may be wondering where to put your marketing dollars. The Yellow Pages is calling, your website host is constantly pitching online advertising, and advertising salespeople in droves promise you the next best thing in advertising. Where do you start? In this three part series, we’ll discuss the foundation of effective marketing … [Read more...]

Filed Under: Consulting Training and Education, Running a Consulting Business, Starting a Consulting Business, Top Consulting Tips, Women in Business Tagged With: guerilla marketing, marketing planning, messaging, positioning, small business marketing

Bite Size Organizing Projects

March 2, 2011 By Melissa Stacey Leave a Comment

One of the biggest challenges to getting organized is, not knowing where to start. Big organizing projects like "organize my office" can feel overwhelming...even hopeless. Breaking down organizing projects into "bite-size" projects will help reduce those feelings of stress and overwhelm. When you focus on the smaller, more manageable tasks, it is easier to take that first step. Here are 10 small organizing project ideas to help you get started on your organizing mission: Clear off … [Read more...]

Filed Under: Running a Consulting Business, Top Consulting Tips, WIC News, Women in Business Tagged With: feeling organized, organizational tips, organizing

Email: Friend or Foe?

February 14, 2011 By Jen Berkley Jackson 3 Comments

We all know that email is a business essential these days…how else could we, as consultants, work 24/7? ;o) Email, however, is also a huge challenge to our productivity. How many times have you gone to check email just to see if you had received one important email, only to ‘wake up’ an hour later wondering where the time had gone? Some of you, like me, may remember the days before email was ubiquitous…when people sent mail, called one another, or walked around the cubicle to … [Read more...]

Filed Under: Running a Consulting Business, Top Consulting Tips, Women in Business Tagged With: boost productivity, consultant, consulting, email, emails, managing email, productivity, time management

Acknowledging Your Own ‘Stock Value’

July 5, 2010 By Jen Berkley Jackson Leave a Comment

Recently, I had a big ‘personal event’ in my life (I got married!) and for the week before and the week after the wedding, it was difficult to stay as focused on my work and my clients as I normally am. I had every intention of working on client projects right up until the day before the wedding and to return to work the following Tuesday since we weren’t taking our honeymoon right away—I wanted to minimize the impact of my marriage on my clients. However the clients I had active … [Read more...]

Filed Under: Running a Consulting Business, Top Consulting Tips, Women in Business Tagged With: client management, client-focused business approach, consultant learning and development, consulting, consulting business, consulting career, Growing a Consulting Business, Top Consulting Tips, work-life balance

Why Volunteering is Good for Business, Good for the Soul: 5 essential volunteer skills that will help drive your business

June 2, 2010 By Sherry Prescott 3 Comments

Why do people volunteer? Simply because they love the work, and are passionate about an organization. People volunteer because they want to make a difference in their community, their world, and they want to help others succeed. Volunteering makes people feel good, it balances their work and personal life, and feeds that creative part of the soul. … [Read more...]

Filed Under: Women in Business Tagged With: Bay Area, collaboration, creative problem-solving, creative thinking, innovation, non-profit volunteer, Silicon Valley, support, Volunteer, women in consulting