In my previous post, I covered these three "secrets" of highly effective PR pros. Successful PR pros understand how the media works. Successful PR pros do their homework. Successful PR pros develop good stories. Here are four more. Secret #4: Successful PR pros balance mainstream and "new" media. These days, it is not mainstream or "new" media. It's both. Although mainstream media is shrinking, they still have prestige and credibility. People brag about being mentioned in The New … [Read more...]

Over the years, I've worked with a lot of public relations professionals. Some are incredibly successful in generating coverage for their organizations, clients and causes. Others struggle. Although many factors come into those differences, I think there are seven "secrets" that separate the successful publicity pros from the also-rans. I will cover the first three here, and the other four in my next post. Secret #1: Successful PR pros understand how the media works. It's important to … [Read more...]

Many people are entranced by the latest tool or gadget to help them be more organized and productive.  "I need to get a Smartphone," or "This app will make my life so much easier."  But oftentimes it's not the tool that will help you get more done, but rather how you are spending your time when you are trying to get things done.  Getting things done efficiently requires FOCUS.  However, in today's world of easily accessible distractions (e-mail, Facebook, Twitter, the web) and constant … [Read more...]