Come Explore WIC’s New Website!

:: WIC's new website is live! We are so excited about our new modern website. Its responsive design, personalized display, and intuitive navigation allow you to easily access important information—the calendar of events, the WIC directory, your member profile, membership information, and much more. As part of the new website's development we also changed the names of our membership levels. 'Community Members' are now called 'Basic Members,' and 'Full Members' are now known as 'Premium … [Read more...]

Marketing Planning for Consultants

:: There are many ways of marketing your consulting services. But first, make sure you have a plan! Similar to planning a vacation, you have to know where you are going before you make your specific plans. How could you choose your choice of travel, and what to do once there, without knowing where you are going? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. Be clear about what services are you providing. Think … [Read more...]

The Value of One Great Idea

:: Does one of the following describe you? Your business is on a roll. You’re ready to take that next step to grow your business even further. But you’re having second thoughts. Is this really the right time? Are there any negative consequences you’re not considering? What important details could you be missing? Your business is stalling. You’ve tried everything to grow your business, but you’re just not getting anywhere. Is it time to throw in the towel? While you may think you’ve tried … [Read more...]

Get More Women in Leadership Roles – How We Can Take Action Now

Recently I was asked to be a panelist for the National Women’s Business Council (NWBC) town hall in Silicon Valley. The @NWBC is a non-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners. The purpose of the NWBC Town Hall and panel was to assess how regional economies support high growth women entrepreneurs, identify … [Read more...]

Developing a Thought Leadership Strategy with Charlene Li

Charlene Li, WIC's featured speaker for February, spoke on “Leadership in the Digital Age.” She presented on how relationships are formed in this digital era, how to become a thought leader, and offered tips on developing a communication strategy, setting goals, and increasing engagement.   Thought leaders are inspirational, empowering, visionary. As a thought leader you are able to inspire and add value for your followers by sharing knowledge, ideas, and information. The following … [Read more...]

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