Guy Kawasaki: The Art of the Start 2.0


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GGuy-Kawasaki-03-300x200uy Kawasaki, a Silicon Valley legend, spoke to a sold-out crowd at the WIC meeting last week about The Art of the Start 2.0.

He spoke on the same topic soon afterwards in Australia. This article summarizes his main points. It’s a good review for those fortunate enough to be at the WIC meeting, and a good intro to the points for others.  Enjoy.

About Kay Paumier

Kay Paumier works with B2B companies that are struggling to stand out in the crowd. She spreads the word about their products and services, making them better known, more credible and more profitable. Her marketing-communications services include public relations, publicity, media relations, writing, company and product launches, and presentations. Kay serves as WIC’s marketing director. Her website is www.CommunicationsPlus.net.

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