Six Tips From a Newsletter Marketer

Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

The 2016 WIC Speed Mentoring Event in Review

:: When I proposed launching a WIC Mentorship Program in 2014, none of us knew where it would lead. WIC has an incredibly vibrant community, with a culture of supporting one another’s success; a mentorship program seemed a natural fit for the organization. Fast forward two years: we’ve launched six Mastermind groups and two Speed Mentoring events, with demand for more. We’ve had bumps along the way. Still, with great member suggestions – and a little patience – WIC continues to evolve the … [Read more...]

Thank you to our 2016 Silent Auction Donors & Volunteers!

:: We are so grateful to everyone who contributed to the success of this year’s silent auction on September 15, 2016! The participation and collaboration of our extended community helped us exceed our goals for this year’s event. The proceeds of this event help supplement membership income to pay for Women In Consulting’s operating expenses and a portion of the proceeds go to our favorite non-profit: Second Harvest Food Bank of Santa Clara and San Mateo Counties. It takes a village to run … [Read more...]

Come Explore WIC’s New Website!

:: WIC's new website is live! We are so excited about our new modern website. Its responsive design, personalized display, and intuitive navigation allow you to easily access important information—the calendar of events, the WIC directory, your member profile, membership information, and much more. As part of the new website's development we also changed the names of our membership levels. 'Community Members' are now called 'Basic Members,' and 'Full Members' are now known as 'Premium … [Read more...]

Marketing Planning for Consultants

:: There are many ways of marketing your consulting services. But first, make sure you have a plan! Similar to planning a vacation, you have to know where you are going before you make your specific plans. How could you choose your choice of travel, and what to do once there, without knowing where you are going? Likewise, before using the tactics of marketing, make sure you know where you are going before you plan how to get there. Be clear about what services are you providing. Think … [Read more...]

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