Last year’s WIC Gives Back virtual food drive benefiting Second Harvest was such a success, that we’ve decided to do it again this year! WIC is partnering with Second Harvest Food Bank of Santa Clara and San Mateo Counties to bring hope, relief, and security to our neighbors struggling with hunger this holiday season and beyond. From November 1 – December 31, 2011, our WIC Gives Back Food and Fund Drive will help the Food Bank meet more of the growing need in our community. … [Read more...]

Sometimes one little letter makes all the difference. This is a story about a typo. A simple typing mistake, that's so wonderful - I have tears of gratitude in my eyes from the relief it's brought. Let me explain... it's all about the difference between inciting and inviting. I've been trying to be "A Marketer" for years. Instead of being a design innovator, a creative thinker, a break-the-mold genius like I'd set out to be when I started in on this business extravaganza, I thought I … [Read more...]

Today, we launched Women in Consulting’s (WIC’s) 10th Annual Best Practices Survey. I’ve been here for the last nine surveys; and every year, I put the insights presented to use in my business. I’d be foolish not to—hundreds of consultants, many of whom are tops in their field, share what they do from pricing to closing deals to increasing productivity and more. If you want the results from this 10th anniversary addition, you’ll need to either participate or be a member. If … [Read more...]

I went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount Rushmore, we overheard a little boy talking to his mom: “Those guys on the outside are on money. But who are the other two?” Of course, he recognized Washington and Lincoln. Their faces … [Read more...]

Groupon has been in the news for announcing its IPO.  However, this blog focuses on comments that arose prior to the IPO announcement.  Groupon prided itself for being a Chicago based company that survived its startup stage without being a Silicon Valley Company.  CEO Andrew Mason proudly bragged that Groupon was “not made in Silicon Valley.”  However, it is hard to ignore the fact that they have a fast growing office in Palo Alto. Did Mason watch the movie Social Network? In the … [Read more...]