We are all trying to develop a social media strategy that will: 1) Make us look ‘social media savvy’ 2) Augment our other marketing efforts 3) Expand our visibility 4) And more! In our efforts, we are constantly learning and adjusting. No one has this perfected. But one thing to definitely keep in mind along the way is your customers’ experience and perception of you. Don’t get so wrapped up in what YOU can get out of social … [Read more...]
Auto Rules You Need to Know: Vehicle Deductions
December 6, 2011 By Leave a Comment
Probably one of the most frequently asked questions I receive revolves around auto use for business: what can I deduct?; Lease or buy?; What miles count?, etc. Here are some general rules you need to know to make sure you get every deduction allowed on your auto use! First, you need to understand that the IRS allows you to take the higher of two amounts when it comes to your auto. You can deduct the business miles driven at the IRS rate for that year OR you can deduct actual costs; such … [Read more...]
Time is Precious
November 10, 2011 By 1 Comment
The busy holiday season is upon us ...can you believe it? This can be a hectic time of year, so where do we find the time to do it all? We don’t. My Grandmother always told me, "Missy, you can't be in two places at the same time" and she was right. It is not physically or mentally possible to "do it all"...and it is ok for you to stop trying - time is precious. Here are some tips to help you make the most of the your time: Plan Ahead. Such a simple concept, but … [Read more...]
WIC Member Benefit: Website Analytics and Conversion Testing Tool Discount with Overstat
October 20, 2011 By Leave a Comment
A Message from the Founder of OVERSTAT I am pleased to announce a new WIC member benefit that could easily offset the WIC annual membership fee. It’s Overstat - the first on-page website analytics and conversion testing platform. It is the first tool that anyone can use to optimize online sales, leads, white-paper downloads—any goal—without any technical or specialist knowledge. WIC Member Benefit: Overstat WIC members can receive a 25% discount for a full year--for your own … [Read more...]
Cutting Marketing Drastically Can Hurt Your Business in 3 Important Ways
October 13, 2011 By 1 Comment
Cutting marketing during a down economy destroys marketing momentum, confuses and demoralizes your team, and delays your recovery when things turn around. 1. More about destroying momentum: Marketing is an essential cost of doing business, and it’s expensive to start over. Marketing momentum is a beautiful thing. Leverage from successful marketing initiatives helps bring about new opportunities. Building marketing momentum takes strategy, planning, smart execution, analysis and constant … [Read more...]
Keeping up With Social Noise
October 11, 2011 By Leave a Comment
We had a great panel discussion about social media tips for consultants at a recent general meeting. Overall, we learned that the key is to avoid being overwhelmed. Easier said than done! There are many aspects of social media that are difficult to manage. There is the ‘content generation’ challenge: what/when/how to Tweet, managing one’s own blog, etc. But there is also the challenge of how to keep up with the web content that you want to read that is generated by others, … [Read more...]
3 Easy Steps To Stop Spinning Your Wheels With Your Brand And Start Making Sales
October 4, 2011 By 1 Comment
Do you ever feel like instead of moving forward with your brand and your business, you’re stuck and you’re going around and around in circles with your confusing brand? That your brand doesn’t communicate, doesn’t convert sales and is a bit of a mess? What if I could show you how to easily get unstuck and create a brand that works? One that helps you get more clients, make sales and makes your business profitable. The first step in creating a brand that converts is to get clear. … [Read more...]
The 3 Kinds Of Confusing Brands And What To Do About Them
September 20, 2011 By Leave a Comment
“What do you do?” Such an innocent and curious question! And in the small business world, it’s where so many conversations go horribly wrong. As the other person starts to answer, a funny thing happens. The conversation starts spinning out of control. Maybe they’re talking too much. Maybe they don’t really know how to answer. Or perhaps they decide, on the spot, to make up and “try out” a new reply they’ve never given before. In any case, the person who asked the … [Read more...]
Prioritizing With Three Magical Questions
September 13, 2011 By 4 Comments
There seems to be a fair bit of confusion when it comes to priorities and prioritizing. How does one prioritize? Where do I begin? What is a priority? And why, despite my best intentions, am I unable to stick to my priorities? For starters, let’s distinguish the various types of priorities: First, there are life priorities – these are the big picture, over-arching themes in one’s life. Career, family, health/wellness, spirituality, finances, and self (yes, self is an … [Read more...]
Productivity Tip: Creating a Routine
September 1, 2011 By Leave a Comment
With the lazier days of summer coming to a close and the kids going back to school...it is time to kick it into gear for the last part of 2011. Getting back into a more structured routine can be difficult. Here are a few tips to help create a routine: Nightly Prep - Get your bag ready, print directions, lay out your clothes, charge your phone and find your keys the night before so that you are not rushed in the morning. Travel Time - Add 15 minutes buffer time for travel. Homework - Have … [Read more...]
