Ready for the Results? Best Practices Survey Reviewed at June Meeting

We all need a reality check now and again, and the annual WIC Best Practices Survey is a great place to start. Mark your calendar for Thursday, June 15th when Survey Program Director Jen Berkley Jackson of The Insight Advantage and Deb Siegle of Strategic Marketing Solutions will share this year’s results from your consulting peers. So now is the time to join WIC if you want to know more about things like: Total revenue for 2016 Average hourly rate Average retainer fee Average … [Read more...]

WIC’s LinkedIn Event Sold Out

Sixty plus Women In Consulting members made the trek to Sunnyvale last week to hear the latest tips on how to grow their consulting practice with LinkedIn. WIC members got to network with each other and the LinkedIn team.  Between sips of wine and excellent food, every WIC member in attendance got a professional headshot courtesy of LinkedIn. Thank you to the team of customer success managers who hosted and shared best practices on the ever-growing professional networking platform, now over … [Read more...]

How Do You Start Your Pitch?

:: Ok, you have something you’d like to pitch… Where do you start? To help explain, let me set a scene for you: You’re on a nineteen-hour flight between Sydney and Dallas. In the seat next to you is the one person you’ve been trying to talk to for over a year; the VP of Marketing you’d like to show your new product story to, the movie producer who would love your story outline, or your CEO. Direct TV is broken, so you have their full attention for the entire nineteen hours. This is the … [Read more...]

Six Tips From a Newsletter Marketer

:: Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

Essential Tech Tools for Entrepreneurs

:: Entrepreneurs need lots of support to be successful, and it can take many forms. For example, it’s important to have sources for trusted advice, like the Small Business Administration. It’s also key to have practical tools to get established and maintain your workflow. Here are a few valuable use cases and my go-to technology tools: Keep track of the interwebs. You probably have a number of websites and blogs you visit to get your daily dose of news about your industry. It’s a waste of … [Read more...]

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